Lead Generation, Sales Closure and Everything in Between

Merlin Francis

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Top Stories by Merlin Francis

  The relevancy of social media for Business to Business (B2B) companies is a much debated subject. While B2B companies are opening up to the idea of participating in social media, by creating social profiles, writing blogs and engaging in micro-blogging etc. a lot is desired when it comes to using social media as an effective tool to forward their business interests or for securing, and nurturing quality leads. Having worked with both B2C and B2B companies in the social media space, I strongly feel that the approach for both have to be significantly different - at least at the engagement level. It has to be very similar to how we market such companies and their products in the offline world. More mass and viral for B2C companies/products and more of an individual approach - convincing that one individual or group of individuals (read decision makers) who will bel... (more)

LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform

Excitement is running high at the annual SuiteCloud conference sponsored by NetSuite taking place this week in San Francisco. I am excited to be here because LeadForce1 has successfully integrated with NetSuite’s cloud computing platform.  And LeadForce1 is a featured application at the event and on NetSuite’s SuiteApp.com portal.  Lots of buzz here about cloud-based CRM and marketing automation…not that they are new concepts…but that they are achieving mainstream adoption.  There are several reasons why…Let us begin with ease of use.  No shrink-wrapped software to buy, no dedi... (more)

5 Ways - B2B Companies Can Use Social Media for Lead Generation & Lead Nurturing

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Is Offering Free Trial ‘Green’?

When we talk of popular and effective ‘Call to Actions’, free trials have always, managed to make the list, in both the B2C and B2B industries. Here are few questions and thoughts which are usually considered while offering “Free Trial” options on a corporate website - - Placement effectiveness of ‘Free Trial’ call to action? Free trial generally is the primary call to action and gets the top billing in terms of placement – above fold along with the key value proposition or image. Sometimes it is even repeated twice in a smaller print below the fold or on the top along with the lo... (more)

LeadForce1 Integrates Marketing Solution with NetSuite’s Cloud Platform

LeadForce1, a provider of next-generation marketing automation solutions, has announced the integration of its marketing automation solution, LeadForce1 with the NetSuite cloud computing platform.  LeadForce1 helps automate the qualifying of sales leads by capturing Website visitor intent and interest, and adds an integrated call-back capability to give sales professionals live access to the most qualified prospects.  Built using NetSuite’s SuiteCloud computing platform, the combined solution can help NetSuite customers increase lead-pipeline volume, reach decision-makers and clo... (more)